If  you  stay too  busy  learning  the  Tricks  of  the  trade,  you  may  never  learn  the  trade.   Stop Playing a role and start Owning it.

(Grand Rapids, MI: David Fernandez - Decision Framework Consulting, 2013)

Information is free – processing info costs you Attention and Time.   We truly know what we directly experience.  Worthy life experiences come at the cost of life.  Invest wisely.

(Grand Rapids, MI: David Fernandez - Decision Framework Consulting, 2015)